Analytical Diaries

Gerry Coady, CIO of Frontier Airlines, in his interview to The Wall Street Journal (http://online.wsj.com/article/SB123981031844421427.html ) 
states that they do not have data warehousing because they consider it an expensive investment without a return in a short number of years. 

Do you have any business propositions for Mr.Coady?

Obviously Coady´s view depends very much on his core business model. If he considers customer satisfaction and the fast and event based reaction to his clients an operational issue that he solves using his operational systems – I´d say he´s right. If however he wants & needs to get into the active BI / DWH ball-game the next best question is make or buy or both… That´s where our question starts:

anvalad offers a BI / DWH on demand or SaaS solution for small to mid-sized financial service companies because that is where we have our business domain know-how. It is my clear conviction based on some years of hands-on experience, that you ca only succeed in the on demand / SaaS scene when you have more to offer that your bread and butter iron vendors or consulting shops – you have to roll both into one and yet offer a faster go-live & a better TCO.

Those are pretty high hurdles but what you get is a long-term client relationship and a self-fueling business case. Take the following ingredients:

• Highly scalable, low maintenance effort infrastructure (we talk either DWH appliance, Teradata or column based solutions) 
• Highly respectable data center with top-notch SLAs for up-time, connectivity and mean / max TTR even for large data volumes
• A solution offering that covers the BI stack from front-2-back including the crucial business processes you want to improve
• A team that has done it before and can hold those times & values you pitch
• …and forget about it if the returns don´t start to show within 3 months!

Still thinking about a business case for Coady. Let´s talk investments first – into your crew first, into your infrastructure next and into your own guts not at last…

But once you succeed with Coady – you´ve done it and the clients will come rolling…

Oh yes, the Airline clients that is…